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Plan | Audience and Needs | Solutions | Key Message | Message form and delivery | ​Evaluation

Tools and Best Practices

​"ASK ME" - A practical Guide to Extension
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Use "ASK ME" as a guide to develop your program.
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  1. A =  Audience and Needs 
  2. S = Solution(s)
  3. K = Key Message  
  4. M = Message Form and Delivery 
  5. E = Evaluation 

"ASK ME" is a guide (not a method) that can help you plan and implement your program. ASK ME emerged as a practical guide based on interactions and discussions with more than 1,000 farmers, extension and development workers in more than 25 countries. 

A comparison of major extension methods (e.g., Participatory Rural Appraisal, Farmer to Farmer, Farmer Field Schools, etc.). ​