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Plan | Audience and Needs | Solutions | Key Message | Message form and delivery | ​Evaluation

Tools and Best Practices - ASK ME

​M = Message form and delivery

Step 4. How can the message be best packaged and delivered? 

Package and communicate information that is credible, relevant, concise and compelling. 

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Design and plan your message delivery options
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• Delivery Options. Assess where farmers get their information and how best can you reach them? 
  Trainer exercise or Fact sheet
• Action Plan. Build an Action Plan
  ​Fact sheet
• Factors for Success. Consider the 4 main Keys to succeed TIGRS.
  • T = Trust in the message and the messenger
  • I = Integrated approach Engage farmers
  • GR = Good Recommendations Credible, Relevant (Demand-driven), Clear benefit, Testable
  • S = “Seeing is believing”
• Compelling information. AID - Make sure your information is "Available", "Interesting" and "Doable". 
• ​Use Information Communication Technology (ICT) 
  ​Fact Sheet | ICT in Extension 
• Apps. Should I create an App? Fact sheet

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Develop compelling extension materials
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• Compelling Information
  • ​3 questions to ask of your material Fact sheet
  • AID - turn information into action (making your message compelling) Info sheet
• Knowledge Bank. Develop a Knowledge Bank Manual
• Drafting Your Message. getting started  Exercise sheet
• ​Writing Persuasively. Write to convince Fact Sheet 
• Develop Extension Material. Where do I start? Fact Sheet ; manual
• Fact sheets. Make a fact sheet Fact sheet
• Fact Sheets. Evaluate fact sheets Fact sheet
• PowerPoint. Use PowerPoint Fact Sheet
• Video. Take better Videos Fact sheet
• Posters. Create a poster Fact sheet
• Information Communication Technology (ICT).  ​Use ICT Fact sheet
• Apps. Should I create an App? Fact sheet

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Build trust

• Build trust Fact sheet​
• ​Building trust with ICT Fact sheet

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Design and deliver a workshop
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• Lessons Plans. Develop your Lesson Plan Fact sheet
• Workshop Design. Design your workshop Fact sheet
• Workshop Design. Example for farmer's Fact sheet
• Learning Objectives. Write good learning objectives Fact sheet
• Adults as learners. How do adults learn? Fact sheet
• Classroom layout. Prepare the classroom Fact sheet
• Checklist. Train event checklist Fact sheet
• Effective Training. Train effectively Fact sheet
• Facilitation. Learn to facilitate Fact sheet
• Presentations Skills. Improve your presentation skills Fact sheet
• Team Building. Build a team Fact sheet​

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Run a field demonstration
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• Field Demonstrations. How to plan and run a Field Demonstration Fact sheet
• Farm Walk. How to run a Farmer-led demonstration. Fact sheet
• Test Strips. Using Test Strips as demonstrations Fact sheet​

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Consider where and how farmers get their information now (Figure at right). This will help you decide who to work with and whether you use:

• Radio and TV - often costly, raises awareness, people still need to see the technology "on the ground". Check the ICT for a review of new tools and ICT in Extension Fact sheet
• Posters and brochures - cheaper, raise awareness, consider literacy 
• Fact sheets - must have enough information to implement the practice.
• Field demonstrations - one of (if not the) best form of reaching farmers to help convince them of the advantages of a technology. Can be expensive and only reach a limited number of farmers.
• Distribution outlets or input suppliers.

Develop and package your message based on the best location to promote the message and the best way to reach your audience.

Farmers value different sources of information depending on the topic (Example above for Bangladesh, from Katalyst 2012)