Tools and Best Practices - ASK ME
Step 4. How can the message be best packaged and delivered?
Package and communicate information that is credible, relevant, concise and compelling. Design and plan your message delivery options
Develop compelling extension materials
Build trust
Design and deliver a workshop
Run a field demonstration
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Consider where and how farmers get their information now (Figure at right). This will help you decide who to work with and whether you use:
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Farmers value different sources of information depending on the topic (Example above for Bangladesh, from Katalyst 2012)
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