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Tools and Best Practices - ASK ME

​K = Key message

Step 3 What do people need to know to make the change?  

Identify what information the farmers need to hear to be able to understand and try the solution - i.e., what is the key message?
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The Key message elements are the basis for how the message is packaged and communicated.
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  1. Break the technology down in to its essential elements. What does the user have to know versus what is nice to know.
  2. What are the benefits? Why would this change help the beneficiary? Why should they adopt?
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