"ASK ME" A practical guide to Ag Extension.

Best Practices to engage farmers 

  • Make your information compelling
  • ​"ASK ME" is a robust, easy-to-remember, and widely-accepted 5-step guide to successful extension.
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"Agricultural Extension" provides "best practices"  to better communicate with farmers.

The materials are developed by the International Programs Office (IPO) of the College of Agricultural and Environmental Sciences at UC Davis in association with its many partners around the world. The work is part of IPO's "Information for Impact Series".
How does "ASK ME" differ from methods like Participatory Rural Appraisal, Farmer to Farmer, Farmer Field Schools, etc.? 
  • ASK ME is not a method - ASK ME is a guide under which you can use any method you prefer. ​
  • See Fact sheet comparing Extension methods. 
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