Extension - "Incorporating Emerging Tools"
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Home > Learn > ICT in Extension > Web - Internet

AI in Ag | Radio | Mobile Devices | ​Social Media | Video and TV | Web - internet
Web - Internet tools
The web gives farmers, extension workers, and agricultural organizations access to large amounts of technical information. Websites and online knowledge resources can provide diagnostic tools, practical recommendations, photographs, video, training materials and links to services.
Their value, however, depends on the quality, relevance and usability of the information. This matters more as AI tools draw on existing digital information to generate agricultural advice.
Examples: Rice Knowledge Bank · Infonet-Biovision · Feedipedia
Advantages
  • Provides access to large amounts of technical information.
  • Can combine text, photographs, video, and diagnostic tools.
  • Information can be searched and updated.
  • Particularly useful for extension workers and other agricultural intermediaries.
  • Validated digital knowledge can also support emerging AI advisory systems.
Limitations
  • Internet access, data costs, and digital literacy remain barriers for some users.
  • Too much information can make it hard to find the answer you need.
  • Information may be technically correct but inappropriate for local conditions.
  • Outdated information and broken links quickly reduce credibility.
  • Online information alone may not be enough to support adoption.
Key Principles
  • Start with the audience and need. Why would someone use the resource, and what problem does it help them solve?
  • Use credible information. Content should be technically sound, locally relevant, and practical.
  • Add value. Organize information so users can find and apply it more easily than in the original sources.
  • Keep it simple. Make navigation and searching intuitive.
  • Design for user conditions. Consider phones, connectivity, literacy, language, and data costs.
  • Test with users. Ask whether they can find, understand, and use the information.
  • Maintain it. Keep content, links and recommendations current.
  • Plan for sustainability. Decide who will maintain and update the resource over time.
  • Bells and whistles. Don’t get lost in the technology and the "bells and whistles" – ensure technology is appropriate to the user conditions.

For More

The Rice Knowledge Bank - a case study Link 
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