Extension - "Incorporating Emerging Tools"
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Home > ​Learn > Tools and Practices
Plan | Audience and Needs | Solutions | Key Message | Message form and delivery | ​Evaluation
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Tools and Best Practices - ASK ME

​ A = Audience and Needs

Start with the people and their problems.

​Who are you trying to help? What matters to them? What are they doing now? What constrains improvement? What changes are both beneficial and realistic?

A good assessment identifies not simply what could be improved, but where people have the need, interest, and opportunity to act.
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  1. Understand the situation
      Needs & Opportunity Analysis | Secondary Data | Value Chain | Crop Calendar

  2. Understand your audience
      Audience Analysis | Gender | Surveys | Farmer Focus Groups

  3. Diagnose the problems and opportunities
      Field Patterns | Diagnostic Tools & Knowledge Banks

  4. Identify partners and pathways for action
      Choose Partners | Workgroups | SWOC Analysis


1. Understand the situation
What is happening now, what matters, and where are the opportunities?​
  • Needs and Opportunity Analysis 
    Fact Sheet or Manual with work Sheets (IRRI)
  • Assess Needs Fact Sheet
  • ​Analyze secondary data Fact Sheet ; Activity Sheet
  • Analyze the Value Chain Fact and Activity Sheet
  • Use a crop calendar to identify needs Fact Sheet
  • Choose your field site Fact Sheet ; Activity Sheet
  • Do a SWOC Analysis Fact Sheet
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2. Understand your audience
Who are you trying to reach, what matters to them, and what affects their decisions?​
  • Analyze your Audience Fact Sheet
  • Consider Gender What you can do | Why consider Gender
  • Use a Farmer focal group Fact Sheet​
  • Design your field questionnaire Fact Sheet​
  • Example Crop survey sheet Field Sheet

3. Diagnose problems and opportunities
What is actually constraining performance, and what could realistically be improved?
  • Interpreting field patterns Fact Sheet
  • Knowledge Banks
  • Field Diagnostic tools | Crops  | Livestock 

4. Identify partners and pathways for action
Who can help, who is trusted, and how can solutions reach the audience?
  • Choose good partners Fact sheet
  • Form a workgroup Fact Sheet
  • Analyze your Audience Fact Sheet
  • Build Trust Fact sheet  

​Useful Skills to Engage People
  • Facilitate Fact sheet
  • Build Trust Fact sheet  
  • Run better Meetings Fact sheet
  • Build Consensus Fact sheet
  • Resolve Conflict Fact sheet​
  • Work better with a Translator Info Sheet

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