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Plan | Audience and Needs | Solutions | Key Message | Message form and delivery | Evaluation
Plan | Audience and Needs | Solutions | Key Message | Message form and delivery | Evaluation
How to use this site:
- Plan before you start,
- work through ASK ME, and
- scale across the whole of it.
Tools and Best Practices
"ASK ME" - A Practical Guide to Extension
"ASK ME" is a guide to help you plan and implement your program. ASK ME emerged from interactions and discussions with more than 1,000 farmers and extension and development workers in more than 40 countries.
Where to start
Then use "ASK ME" to guide your program development.
"ASK ME" is a guide to help you plan and implement your program. ASK ME emerged from interactions and discussions with more than 1,000 farmers and extension and development workers in more than 40 countries.
Where to start
- Plan - Things to do before you start
- Consider keys to success - Fact sheet
- Scaling runs across the whole ASK ME cycle - See Plan for Scale
Then use "ASK ME" to guide your program development.
- A = Audience and Needs
- S = Solution(s)
- K = Key Message
- M = Message Form and Delivery
- E = Evaluation
- A comparison of major extension methods (e.g., Participatory Rural Appraisal, Farmer to Farmer, Farmer Field Schools, etc.).
